British & European Sourced Traditional Tanning Rare Heritage Breeds Family Farm Partners Natural Colors

Icelandic Collection

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From the South Downs to Your Home

Shepherd's Heritage began in the UK where the chalk slopes of the South Downs meet the ancient pastures of the Sussex Weald - with three Sussex County locals and an American transplant who found themselves neighbors and fellow land stewards.

Bonded over a shared belief that the old ways of land management and shepherding still matter, we set out to connect discerning buyers with the heritage breeds and traditional tanneries left behind by mass production.

The rugs we sell support family farms, rare breed conservation, and the craftspeople keeping centuries-old traditions alive.

Read our full story →

Himalayan Collection

Why Heritage Breeds Matter

Jacob. Herdwick. Shetland. Manx Loaghtan. Hebridean. Icelandic.

These aren't just sheep - they're living history. Heritage breeds have been shaped over centuries by the landscapes they graze and the shepherds who tend them. They are a reflection of humanity's diversity and the Earth's biodiversity. Almost left behind by consumer choices and the modernization of agriculture, many are now rare, with small populations sustained by farms committed to conservation.

When you choose a Shepherd's Heritage rug, you're not just buying a product. You're supporting the shepherds, tanneries, and traditions that keep these breeds - and their irreplaceable genetics - alive.

Learn more about our breeds →

Sussex Collection

The People Behind the Fleece

Four neighbors, one shared passion

Greg
Greg UK Operations
Olly
Olly UK Sales
Mark
Mark US Operations
Anna
Anna US Sales
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